Sam Oliech

Tourisme et loisirs > Tourisme

Professional Profile

**Name**: Samuel Otieno Oliech

**Title**: Chief Executive Officer (CEO) Big CATS Africa Holidays Kenya & Tanzania

**Summary**:
With over 30 years of experience in the tourism industry, I have built a remarkable career that spans across various roles, including sales and marketing representative, driver and tour guide, director, and now CEO. My journey has equipped me with in-depth knowledge of the tourism sector, strong leadership skills, and a passion for creating unforgettable experiences for travelers.

**Experience**:

**Chief Executive Officer**
Big CATS Africa Holidays
2010

- Led the strategic vision and operational execution of the company, driving growth and innovation.
- Oversaw all aspects of the business, including marketing, operations, finance, and human resources.
- Fostered strong relationships with partners, stakeholders, and clients to enhance business opportunities.

**Director**
Sa Rang Africa
2009

- Managed the overall direction of the company, ensuring alignment with the organization’s goals and vision.
- Developed and implemented marketing strategies to promote tourism packages and destinations.
- Established and maintained connections with key industry players and potential clients.

**Sales and Marketing Representative**
Naz Car Hire and Tours
1998

- Designed and executed effective sales and marketing campaigns to increase client acquisition.
- Analyzed market trends and customer needs to tailor tourism offers and services.
- Collaborated with team members to achieve sales targets and expand market presence.

**Driver and Tour Guide**
- Conducted guided tours in all parks across Kenya and Tanzania, providing clients with insightful and enriching experiences.
- Ensured the safety and satisfaction of tourists throughout their journey.
- Shared extensive knowledge of local wildlife, culture, and history to enhance the tour experience.

**Skills**:
- Leadership and team management
- Strategic planning and execution
- Sales and marketing expertise
- Excellent interpersonal and communication skills
- Profound knowledge of Kenya and Tanzania's tourist attractions
- Customer service and client relationship management

**Education**:
Diploma in tourism. Kenya Utalii collage.
1997

**Certifications**:
- Certified Tour Guide
- Marketing and Sales Certification

**Languages**:
- English (Fluent)
- Swahili (Fluent)
- French

**Achievements**:
- Successfully expanded the company’s market share by 20% within 5 years.
- Received numerous client testimonials praising exceptional tour experiences.
- Led the company to achieve industry recognition and awards for outstanding services.